Rihanna loves Chopard Urban Modernism collection
COLLECTION JOAILLERIE A SYNERGY BETWEEN URBAN MODERNISM AND PURE DESIGN Officially launched on the occasion of the 70th Cannes Festival in May, a symbolic date for Chopard, since it will celebrate its 20th anniversary with this event. The Rihanna loves Chopard collection will be unveiled for the first time in April 2017 via a global advertising campaign. The collection will be available in Chopard boutiques in June 2017.
The singer « Shine bright like a diamond » could not aim more just by collaborating with Caroline Scheufele, co-president and artistic director of Chopard. « I have always loved Chopard’s exquisite creations, and I still can not believe I actually designed jewelry collections with them. » The Star announces that its « Fairmined » coins burst with brilliance … and beauty!
Certified « Fairmined » and fulfilling the commitments of the Swiss brand to produce coins whose provenance is known and the total traceability of stones and other materials is ensured, this new collection is directly inspired by the character and personality of Rihanna.
She has also put her hand to the leg and reveals coins with minimalist geometry, prominent lines and purified. Simply named Rihanna Loves Chopard, this collection includes nine pieces that will each be declined in variants with polished or diamond-set golden ice cubes. Other pieces with patterns and colors directly inspired by the lush landscapes of the island of Barbados from which Rihanna originated will be unveiled. Although the Swiss house is accustomed to have its pieces carried by the greatest international stars; This collectible capsule created with a celebrity is a major turning point for the brand, enabling to attract a new clientele, to retain the existing one and bring a fresh wind on the jeweler’s world.